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Jeep Campaign: See Whatever You Want to See

By | Advertising, Branding, Marketing, Print Design | No Comments

It’s not everyday that we see ad campaigns that are brave enough to not feature the actual product itself. So, I get all excited when I do come across something like this Jeep campaign from Leo Burnett Paris. I’ve been fascinated with the Jeep brand since college when one of my roommates got a Jeep Wrangler and put a sticker (upside-down) on the windshield that read “If you can read this…roll me over!” This print campaign plays off that same idea and works perfectly in a medium where it’s easy for the reader to “roll” the page over.

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Foursquare’s New Business App

By | Social Media | No Comments

Foursquare just released a new business app that allows business owners to activate and deactivate deals/specials, post local updates, view recent visitors and their tips, and track analytics. The app also allows business owners to manage multiple locations and post updates to social media sites like Twitter and Facebook. Read More