Jeep Campaign: See Whatever You Want to See

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It’s not everyday that we see ad campaigns that are brave enough to not feature the actual product itself. So, I get all excited when I do come across something like this Jeep campaign from Leo Burnett Paris. I’ve been fascinated with the Jeep brand since college when one of my roommates got a Jeep Wrangler and put a sticker (upside-down) on the windshield that read “If you can read this…roll me over!” This print campaign plays off that same idea and works perfectly in a medium where it’s easy for the reader to “roll” the page over.

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